Fractional Services — Service Design & GenAI

Raven
Manocchio
Design Practice

18+ Years Experience
PayPal · Verizon · Fortune 500
Forrester-Recognized Firm
Durham, NC · Remote
$4MCost savings identified at PayPal
162CX issues audited in 9 weeks
43Customer journeys redesigned @ Verizon
30%CSAT improvement, Verizon
$10M NPVBiotech digital portfolio, 12 months
Why Fractional
Most organizations need senior-level service design expertise — but not a full-time hire. These productized engagements give SMBs and enterprise teams access to 18+ years of CX transformation experience, packaged into time-boxed, outcome-driven sprints that deliver measurable results without the overhead.

Core Packages

Tier 1 — Entry
The CX Audit
Sprint
Clarity before strategy
$15,000
Flat rate
3 Weeks
  • Heuristic audit of up to 3 core customer journeys (digital + physical touchpoints)
  • Prioritized issues register with business impact scoring
  • Figma-delivered CX map — current-state service blueprint
  • Executive readout with top 10 quick wins
  • 2× stakeholder interviews included
Ideal For SMBs launching a new product, companies post-acquisition, or teams with high churn who need a fast, credible diagnosis.
Most Popular
Tier 2 — Core
The Service
Design Sprint
From diagnosis to designed solution
$35,000
Flat rate
6 Weeks
  • Everything in the CX Audit Sprint
  • Future-state service blueprint for 1–2 priority journeys
  • Co-design workshops with cross-functional team (remote or on-site)
  • Validated prototypes with SMB or enterprise user testing
  • Implementation roadmap with phased milestones
  • Figma repository — full CX design system handoff
  • One revision cycle post-delivery
Ideal For Growth-stage companies or enterprise teams tackling a specific broken journey — onboarding, dispute resolution, account management — that needs a designed, tested solution fast.
Tier 3 — GenAI
GenAI Experience
Design Lab
AI integration with human-centered intent
$45,000
Flat rate
8 Weeks
  • GenAI opportunity audit across customer + employee journeys
  • Prioritized use-case backlog with ROI modeling
  • Prompt experience design (conversation flows, guardrails, tone)
  • AI-human handoff blueprint — where automation ends, humans begin
  • Pilot design for 1 GenAI use case (copilot, assistant, or automation)
  • Stakeholder enablement session — building internal AI literacy
  • 30-day post-delivery check-in
Ideal For Companies evaluating or deploying LLMs/GenAI tools who need a human-centered design framework before they build — or who shipped AI features that aren't landing with customers.

Add-On Modules

Fractional SD Retainer Ongoing
Embedded fractional Senior Service Designer — 2 days/week, rolling month-to-month. Prioritized backlog, weekly syncs, full deliverable output.
$10,000 / month · min. 3 months
Executive Workshop
Half-day facilitated session for C-suite and leadership teams. Align on CX strategy, GenAI posture, or service design maturity. Includes pre-work and synthesis deck.
$4,200 · flat rate
Design Team Enablement
2-day service design and GenAI foundations training for in-house teams. Covers blueprinting, journey mapping, AI opportunity framing. Figma templates included.
$5,800 · flat rate

How It Works

01
Discovery Call
30-minute scoping session to understand your challenge, team structure, and timeline. We confirm the right package or build a custom scope.
02
Kickoff & Alignment
Stakeholder alignment session, access to systems, and sprint planning. We establish measurable success criteria on day one.
03
Sprint Execution
Structured, time-boxed delivery with weekly check-ins. You see working artifacts throughout — no black-box consulting.
04
Handoff & Next Steps
Executive readout, Figma deliverables, and a prioritized roadmap your team can act on immediately — or continue with a retainer.
Ready to design what
your customers actually need?
All engagements are remote-first · On-site available (NC/VA + travel)
Custom enterprise scopes available · Net-30 invoicing for qualifying orgs
[email protected] +1 (919) 794-1946 LinkedIn Profile